Analytics

Table of contents

  1. How to access it
  2. Participants list
  3. Event notifications
  4. How metrics are calculated
  5. Reminder and follow-up emails
  6. Data export
  7. Reset statistics

In the panel you can analyze registrations, attendance, offer clicks, post-webinar purchases (if you connect sales tracking), viewing progress and participant behavior.

How to access it

  1. Analytics menu.
  2. Choose the scope: Webinars, Series, Emails or Polls.
  3. Open a specific webinar or series.

Routes: /auth/analytics/[webinarId], /auth/analytics/polls/[webinarId], /auth/analytics/emails/[webinarId], /auth/analytics/series/[seriesId].

Participants list

Participants List menu - registration, attendance and viewing statuses. You can import participants (CSV/JSON) from another campaign. Recorded purchases: Participants → Sales data (after you connect sales tracking).

You can filter the list by status: attended, did not attend, clicked offer, watched replay, purchased, returning. The same filters (plus date range and email search) apply when exporting to CSV/Excel.

Event notifications

You can receive emails about new registrations and selected events - depending on your account and notification configuration.

How metrics are calculated

  • Registrations — participant records by local registration time, falling back to UTC when local time is missing.
  • Attendance — an attendee marked as attended whose joinedAt is within the selected period. One participant record is counted once.
  • Attendance rate — attendance / registrations × 100%.
  • Offer clicks — participants marked as having clicked, not every click made by the same person. Live clicks are attributed to joinedAt; replay clicks to the instance start.
  • Offer click rate — offer clicks / attendance × 100%.
  • Purchases — entries recorded by sales tracking in the selected period.

Reminder and follow-up emails

In the Emails tab (Analytics), pick a webinar and date range to see sent reminder and post-webinar emails with unique opens and clicks (open rate / click rate), plus a trend chart. Each email type shows the message subject and send timing (how long before or after the webinar). If you send follow-ups to different groups (e.g. attended / did not attend), you can switch audience segment tabs. Data comes from SES tracking and only includes emails sent after this feature was enabled. Open rates can be inflated by privacy features in some email clients.

Data export

The participant list supports CSV and Excel (.xlsx) export. It includes participant data and statuses, with optional UTM fields and A/B variant. When a status / date / email filter is set, the export includes only the filtered list. This exports participant data; the code does not provide a separate CSV export for aggregated charts.

Reset statistics

On the analytics page for a specific webinar you can reset data: all or a selected date range. This permanently deletes page visits and participants (including related chat messages and questions). Purchases are not removed. It is not available in the “all webinars” view.

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