You add scripts to the funnel pages: registration, thank you, room, replay, etc.
How to set it up
- Creator -> Integrations.
- Tracking scripts section:
- Facebook Pixel - Pixel ID, API Token, test code,
- Google Analytics 4 - GA4 measurement,
- Custom scripts - set separately for: registration page, form, thank you, room, replay.
The panel has dedicated sections for Facebook Pixel and GA4. For TikTok and other tools, use Custom scripts.
Sales tracking (conversion pixel)
After a click on the offer from the room, you can send the purchase from an external sales page into Webivio — with two website scripts or a webhook (e.g. WebToLearn).
Full step-by-step guide (scripts, WebToLearn, checklist, troubleshooting): Sales tracking (conversion pixel).
Codes and URLs are in the creator Finish step. On success Webivio may emit outbound webinar.purchase.completed - see Webhooks.
Relationship between these mechanisms
Pixels and scripts and Sales tracking are independent:
- this page covers reporting events to Meta, Google, and other external tools;
- Sales tracking records a purchase in Webivio analytics through two sales scripts or a webhook.
Recording a purchase in Webivio does not automatically fire Meta Pixel Purchase or GA4 purchase. If you need sales in both Webivio and the advertising platform, configure both mechanisms separately. See the Sales tracking guide.