Webinar A/B testing

Plan: Pro.

Each webinar can have two room variants: A and B (with a different recording, offers, notifications, chat, settings, etc.).

How assignment works

A variant is assigned at registration based on the webinar and the participant's email - the same participant always lands in the same variant. The split is roughly 50/50. If variant B has no recording, it falls back to A.

In the statistics you have a field showing the assigned variant per participant.

How to set it up

1. Creator -> Video -> General.
2. Enable Webinar A/B Testing.
3. Configure variant B (including its recording). The panel also has an option to import into variant B.
4. Compare results in Analytics.

This is a separate feature from the Widget A/B test and the Registration page A/B test in the Registration step.

Registration page A/B test

Plan: Pro.

1. Creator → Registration → Webivio page.
2. Enable Registration page A/B test.
3. Variant B starts as a copy of A. Edit it and publish.
4. The same public link splits traffic about 50/50. The same browser always sees the same variant. Preview: ?variant=A or ?variant=B.
5. Compare visits and sign-ups in Analytics.

Until variant B is published, everyone sees page A. Form fields (phone, consent, custom fields) are shared. The page test does not change the widget or room assignment.